Monthly Archive: August 2010

Verizon and Google proposed rules to police traffic on web !!!! 0

Verizon and Google proposed rules to police traffic on web !!!!

Now there are chances to regulate the police web traffic over cable and telephone lines, but carriers should control the speed of access to content on wireless devices. NET-NEUTRALITY- A term that means high...

Some guidelines which enterpreneurs must follow !! 0

Some guidelines which enterpreneurs must follow !!

Entrepreneurs typically lack the time and money to interview a representative cross section of potential customers, let alone analyze substitutes, reconstruct competitors’ cost structures, or project alternative technology scenarios. In fact, too much analysis...

Some tips – How other Brands use strategies to promote themselves?? 0

Some tips – How other Brands use strategies to promote themselves??

Google’s Robust Business Strategy Company Overview Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as...

Scope of Services in Rural India? 0

Scope of Services in Rural India?

The rural market in India is a huge unorganized market as well as much of it is still untapped in various domains. A huge scope for services exists in these markets where still major...

Some guidelines that Azim Premji followed and we must also follow!! 0

Some guidelines that Azim Premji followed and we must also follow!!

AZIM PREMJI Speaks….., My own successes and setbacks along the way have taught me some lessons. I wish to share them with you and hope you will find them useful. #1: Be careful to...

Brand Strategy that Brittania used to promote Good day 0

Brand Strategy that Brittania used to promote Good day

Britannia Industries Limited has chalked out an umbrella branding strategy for `GoodDay’. As a first step in this direction, the company rebranded its Merricake range of small cakes and relaunched the same under the...

Globalization in the perspective of business 0

Globalization in the perspective of business

There are competing definitions of globalization, some favorable and others less so. From the perspective of business, it is a process of worldwide economic integration. A more broad perspective describes the process through which...

Airtel inks five-year sponsorship deal with the Red Devils- The way of promotion 0

Airtel inks five-year sponsorship deal with the Red Devils- The way of promotion

The largest cellular service provider of India, Bharti Airtel has inked multi-million dollar sponsorship deal with the Old Trafford, Greater Manchester based Manchester United Football Club, nicknamed as “The Red Devils”. The Indian telecom...

Best way of Promotions- Celebrity Endorsement 0

Best way of Promotions- Celebrity Endorsement

Some years ago, FMCG major Cadbury found itself in the eye of a storm. Reports of worms in its dairy milk bars got the chocolate major into deep trouble just ahead of the Diwali...

Sponsors throng the fast track 0

Sponsors throng the fast track

What’s the best advertisement for an Indian auto company? Tata Engineering is putting its money on the world’s fastest Indian, Narain Karthikeyan. For the second year in a row, Narain Karthikeyan has been sponsored...