Archive for December 2010 | Monthly archive page
Social Ads: With Facebook and Twitter gaining grounds, 2011 would be the age of Social Media ads. The ads would focus on the basics of Marketing- Segmentation, Targeting and Positioning the brand in the mind of the consumer. The campaigns would shift focus from mere product description to engaging the customer with the Brand. Mobile [...]
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive [...]
With the rapidly growing use of SmartPhones like the BlackBerry and iPhone, more and more people are browsing and searching the Internet on small screens. Currently the majority of websites are not optimized for viewing on these handheld devices. Because mobile devices have a different screen layout than desktops and laptops, mobile users have to negotiate with a [...]
ONLINE REPUTATION MANAGEMENT What is Online Reputation Management? Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. It combines marketing and public relations with search engine marketing. Visibility and high rankings for good publicity are the ultimate goals, [...]