Monthly Archive: February 2011

Red Bull- Brand Study 0

Red Bull- Brand Study

Introduction Created in 1987 by the Austrian entrepreneur Dietrich Mateschitz Key Ingredients:  taurine, glucuronolactone, caffeine, B vitamins, sucrose, and glucose. Caffeine content of a single can of Red Bull  80 mg/250 ml of caffeine The  4...

Quora- New kid in the block 1

Quora- New kid in the block

Facebook, Twitter and now Quora, a new Q & A based Social Networking site which is slowly becoming famous and adding users on the way. Started by ex- facebook employees Adam D’Angelo (ex-chief technology...

Five myths about Digital Advertising 1

Five myths about Digital Advertising

Online sales are too small, so do not bother. Online promotions have no impact on offline sales. Your target customer is not online. The reach of Digital Advertising is limited. Facebook, Twitter, etc. are...

The Long Tail Theory- When the small becomes powerful! 1

The Long Tail Theory- When the small becomes powerful!

Popularized by Chris Anderson in an October 2004 article in Wired, The Long Tail Theory talks about the value in the niche market. He argues that if inventory costs can be controlled, businesses would...

The 4S of Web Marketing Mix 0

The 4S of Web Marketing Mix

E. Constantinides proposed a new model to be applied to Web Marketing. He felt that the 4Ps become redundant when applied to E-commerce. According to him the elements which all Web Marketers should consider...

The 4Ps in the Online World 1

The 4Ps in the Online World

Now that we are familiar with the conventional 4 Ps of marketing, let us take a closer look at what these 4 Ps translate into when talking about the web world. For our benefit...

Do you have your 4Ps in place? 1

Do you have your 4Ps in place?

You might be an entrepreneur or a marketer in a firm, but you need to have your 4Ps in place before approaching the market. The concept of the 4Ps (also known as The Marketing...

Six Hats for Effective Thinking 1

Six Hats for Effective Thinking

Decision making is crucial to any business. In order to facilitate effective and structured thinking, it is important to look at decisions from various perspectives. The concept of the ‘Six Hats’ is a technique...