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Mr. Rajesh is a qualified Engineer from one of the premier institutes of India. He also has a distinction in his subject. Still in office, he is a loner. In the 5yrs of service, he has just made two friends- one sits to his right and the other sits to his left in the office. [...]
I started using Facebook while I was in college; I started using Twitter when I joined work. For a person like me who was not very technologically savvy the initiation process into both took sometime but once I got the hang of them, I found that they are the best ways to connect, stay in [...]
Social Ads: With Facebook and Twitter gaining grounds, 2011 would be the age of Social Media ads. The ads would focus on the basics of Marketing- Segmentation, Targeting and Positioning the brand in the mind of the consumer. The campaigns would shift focus from mere product description to engaging the customer with the Brand. Mobile [...]
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive [...]
With the rapidly growing use of SmartPhones like the BlackBerry and iPhone, more and more people are browsing and searching the Internet on small screens. Currently the majority of websites are not optimized for viewing on these handheld devices. Because mobile devices have a different screen layout than desktops and laptops, mobile users have to negotiate with a [...]