Archive for the ‘Marketing’ Category
Successful business networking is the key to a successful business. If you are an individual looking to establish your own business or planning to expand your existing business, networking is very crucial. And by networking I not only mean Facebook, LinkedIn and the likes but also the real person to person networking.
The key to surviving in a market is to have a competitive advantage, either in terms of Cost or in terms of Product Offering (Differentiation). It is generally a trade-off between the two- if you want to be different, you have to include that extra cost and if you want to approach the market with [...]
Angry Birds was launched by a Finnish company Rovio during the holiday season in December 2009 and was specifically designed for the Iphone. Today it is one of the most successful app around. Its user base has expanded to include iPads and androids and the age of its players vary from 3 to 30. With [...]
The idea of writing this article came to my mind when I saw my Creative Head racking her brain over the design of a client’s logo. “Serendipity” is what people call it…well I would simply put it as shooting two birds with one stone…I agreed to do the research work for her ( in order [...]