Category: Marketing

All one needs to know about Marketing !

Network for a successful you !

Network for a successful you !

Successful business networking is the key to a successful business. If you are an individual looking to establish your own business or planning to expand your existing business, networking is very crucial. And by...

War of the Tablets – a myth or a reality?

War of the Tablets – a myth or a reality?

The key to surviving in a market is to have a competitive advantage, either in terms of Cost or in terms of Product Offering (Differentiation).  It is generally a trade-off between the two- if...

DiscountPandit launches its alpha version in Bangalore!

DiscountPandit launches its alpha version in Bangalore!

Vavia Technologies added one more feather in its cap yesterday. The soft launch of the alpha version of DiscountPandit took place amidst great anticipation and excitement! The project even before its launch had received...

Group Buying- How successful is it as a Marketing Strategy? 0

Group Buying- How successful is it as a Marketing Strategy?

The latest concept to have made an entry into the Marketing lexicon is Group Buying. Also known as Collective Buying, it basically means channelizing the power of the masses to get more footfalls for...

Angry Birds' claim to fame-an analysis of what led to the success of the app! 2

Angry Birds' claim to fame-an analysis of what led to the success of the app!

Angry Birds was launched by a Finnish company Rovio during the holiday season in December 2009 and was specifically designed for the Iphone. Today it is one of the most successful app around. Its...

The Gaming Way to Market 0

The Gaming Way to Market

My younger sister has never been to a farm nor does she have any knowledge about farming but she is a diehard fan of Farmville. The first thing she does after getting up in...

Tapping the crowd 0

Tapping the crowd

What do you do when your current resource pool does not meet the requirements of a task and you are cash strapped to hire new resources? Tap the potential of the crowd and solve...

Focusing on the Target 0

Focusing on the Target

A recent article on afaqs  talks about Femina coming out with a Tamil version of its magazine. A leading English magazine having a nationwide presence suddenly going local! With markets getting more and more...