Archive for the ‘Marketing’ Category
Popularized by Chris Anderson in an October 2004 article in Wired, The Long Tail Theory talks about the value in the niche market. He argues that if inventory costs can be controlled, businesses would derive significant profits by selling less popular items/ niche products to many customers instead of selling only popular items to few [...]
E. Constantinides proposed a new model to be applied to Web Marketing. He felt that the 4Ps become redundant when applied to E-commerce. According to him the elements which all Web Marketers should consider while formulating an E-Commerce strategy are as follows: Scope: This covers all the goals and objectives of the online venture. It [...]
Now that we are familiar with the conventional 4 Ps of marketing, let us take a closer look at what these 4 Ps translate into when talking about the web world. For our benefit let us assume a Business X who is into retailing garments and is now looking to have a website to tap [...]
You might be an entrepreneur or a marketer in a firm, but you need to have your 4Ps in place before approaching the market. The concept of the 4Ps (also known as The Marketing Mix) was given by Neil Borden in 1953. Though 3 more Ps have been added to the list later, still it [...]