Category: Project Management

Build, Measure, Learn –the path to build a successful product

Build, Measure, Learn –the path to build a successful product

During one of my usual internet surfing spree, I came across an article on The Lean Startup by Eric Ries. In the article, the author advocates the theory that to build a successful product,...

DiscountPandit launches its alpha version in Bangalore!

DiscountPandit launches its alpha version in Bangalore!

Vavia Technologies added one more feather in its cap yesterday. The soft launch of the alpha version of DiscountPandit took place amidst great anticipation and excitement! The project even before its launch had received...

Do you have a Plan? 0

Do you have a Plan?

Becoming an entrepreneur is one of the most cherished dreams of most ambitious    people. But how do you transform this dream into reality? It’s easy to build castles in the air but do you...

Verizon and Google proposed rules to police traffic on web !!!! 0

Verizon and Google proposed rules to police traffic on web !!!!

Now there are chances to regulate the police web traffic over cable and telephone lines, but carriers should control the speed of access to content on wireless devices. NET-NEUTRALITY- A term that means high...

Some guidelines which enterpreneurs must follow !! 0

Some guidelines which enterpreneurs must follow !!

Entrepreneurs typically lack the time and money to interview a representative cross section of potential customers, let alone analyze substitutes, reconstruct competitors’ cost structures, or project alternative technology scenarios. In fact, too much analysis...

Some tips – How other Brands use strategies to promote themselves?? 0

Some tips – How other Brands use strategies to promote themselves??

Google’s Robust Business Strategy Company Overview Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as...

Scope of Services in Rural India? 0

Scope of Services in Rural India?

The rural market in India is a huge unorganized market as well as much of it is still untapped in various domains. A huge scope for services exists in these markets where still major...

Brand Strategy that Brittania used to promote Good day 0

Brand Strategy that Brittania used to promote Good day

Britannia Industries Limited has chalked out an umbrella branding strategy for `GoodDay’. As a first step in this direction, the company rebranded its Merricake range of small cakes and relaunched the same under the...

Globalization in the perspective of business 0

Globalization in the perspective of business

There are competing definitions of globalization, some favorable and others less so. From the perspective of business, it is a process of worldwide economic integration. A more broad perspective describes the process through which...

Best way of Promotions- Celebrity Endorsement 0

Best way of Promotions- Celebrity Endorsement

Some years ago, FMCG major Cadbury found itself in the eye of a storm. Reports of worms in its dairy milk bars got the chocolate major into deep trouble just ahead of the Diwali...