Vavia Technologies Blog

Quora- New kid in the block 1

Quora- New kid in the block

Facebook, Twitter and now Quora, a new Q & A based Social Networking site which is slowly becoming famous and adding users on the way. Started by ex- facebook employees Adam D’Angelo (ex-chief technology...

Five myths about Digital Advertising 1

Five myths about Digital Advertising

Online sales are too small, so do not bother. Online promotions have no impact on offline sales. Your target customer is not online. The reach of Digital Advertising is limited. Facebook, Twitter, etc. are...

The Long Tail Theory- When the small becomes powerful! 1

The Long Tail Theory- When the small becomes powerful!

Popularized by Chris Anderson in an October 2004 article in Wired, The Long Tail Theory talks about the value in the niche market. He argues that if inventory costs can be controlled, businesses would...

The 4S of Web Marketing Mix 0

The 4S of Web Marketing Mix

E. Constantinides proposed a new model to be applied to Web Marketing. He felt that the 4Ps become redundant when applied to E-commerce. According to him the elements which all Web Marketers should consider...

The 4Ps in the Online World 1

The 4Ps in the Online World

Now that we are familiar with the conventional 4 Ps of marketing, let us take a closer look at what these 4 Ps translate into when talking about the web world. For our benefit...

Do you have your 4Ps in place? 1

Do you have your 4Ps in place?

You might be an entrepreneur or a marketer in a firm, but you need to have your 4Ps in place before approaching the market. The concept of the 4Ps (also known as The Marketing...

Six Hats for Effective Thinking 1

Six Hats for Effective Thinking

Decision making is crucial to any business. In order to facilitate effective and structured thinking, it is important to look at decisions from various perspectives. The concept of the ‘Six Hats’ is a technique...

Vavia wins Red Herring Global 100 Award for the year 2010 1

Vavia wins Red Herring Global 100 Award for the year 2010

There was some nail biting, some goose bumps and some sweat droplets on the forehead. Finally our hard work for three years paid and yes…we were there… Standing with the top 100 companies of...

Types of Websites 1

Types of Websites

We use the internet for various kinds of activities. From serving as a platform for social networking to purchasing things online, the world of internet provides myriads of opportunities. Based on our use of...

Soft Skills- Table Manners 1

Soft Skills- Table Manners

While eating out with a client it is important to not appear clumsy and be well mannered on the table. Though table manners differ from culture to culture, a few basic acceptable etiquettes are:...