Posts Tagged ‘Brand building’
The idea of writing this article came to my mind when I saw my Creative Head racking her brain over the design of a client’s logo. “Serendipity” is what people call it…well I would simply put it as shooting two birds with one stone…I agreed to do the research work for her ( in order [...]
The largest cellular service provider of India, Bharti Airtel has inked multi-million dollar sponsorship deal with the Old Trafford, Greater Manchester based Manchester United Football Club, nicknamed as “The Red Devils”. The Indian telecom giant and the English football club have confirmed the 10m pound ($15m) sponsorship deal.
Some years ago, FMCG major Cadbury found itself in the eye of a storm. Reports of worms in its dairy milk bars got the chocolate major into deep trouble just ahead of the Diwali season. It then roped in Bollywood superstar Amitabh Bachchan to assure consumers of the quality of its products. Does the story [...]
Brand Positioning is at the heart of the marketing strategy! It is the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds. For the brand positioning, it is necessary that we must keep in mind the following points: Who the target consumer [...]