Posts Tagged ‘Brand Equity#’
Brand Positioning is at the heart of the marketing strategy! It is the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds. For the brand positioning, it is necessary that we must keep in mind the following points: Who the target consumer [...]
What’s in a name? A rose is a rose and will smell sweet even it could be any other name! “Shakespeare” But marketers and consumers would not respond to this reasonably and favorably. Brand name rules over the market and consumer’s minds. Enormous resources, time and energy are spent in building and nurturing brands. Brand [...]