Posts Tagged ‘Brand Management’
Last weekend when I was browsing through my TV, I encountered at least 3 reality shows within a span of 4 hours which were giving away an Ipad as the prize. A friend of mine, who is not at all tech savvy, last week got an Ipad home. So why is this small device slowly [...]
Now that we are familiar with the conventional 4 Ps of marketing, let us take a closer look at what these 4 Ps translate into when talking about the web world. For our benefit let us assume a Business X who is into retailing garments and is now looking to have a website to tap [...]
What’s in a name? A rose is a rose and will smell sweet even it could be any other name! “Shakespeare” But marketers and consumers would not respond to this reasonably and favorably. Brand name rules over the market and consumer’s minds. Enormous resources, time and energy are spent in building and nurturing brands. Brand [...]