Posts Tagged ‘Marketing#’
Angry Birds was launched by a Finnish company Rovio during the holiday season in December 2009 and was specifically designed for the Iphone. Today it is one of the most successful app around. Its user base has expanded to include iPads and androids and the age of its players vary from 3 to 30. With [...]
What do you do when your current resource pool does not meet the requirements of a task and you are cash strapped to hire new resources? Tap the potential of the crowd and solve the problem. Welcome to the world of crowdsourcing! As the term suggest, it is a process by which businesses outsource their [...]
A recent article on afaqs talks about Femina coming out with a Tamil version of its magazine. A leading English magazine having a nationwide presence suddenly going local! With markets getting more and more fragmented, marketers are busy finding new ways to approach this segmented market. Imagine a Brand like United Breweries. One would normally [...]
You might be an entrepreneur or a marketer in a firm, but you need to have your 4Ps in place before approaching the market. The concept of the 4Ps (also known as The Marketing Mix) was given by Neil Borden in 1953. Though 3 more Ps have been added to the list later, still it [...]
Search engine optimization(SEO) o Optimization Services ? Must focus on using the proper identification of relevant key words and keyword phrases, which are then placed throughout the web page content by skilled SEO copywriters. o Complete Keyword Phrase Research ? The key to a successful SEO campaign is thorough keyword research, the first step in [...]