Posts Tagged ‘Media’
The rural market in India is a huge unorganized market as well as much of it is still untapped in various domains. A huge scope for services exists in these markets where still major companies have directed their focus on. Since major of Indian population exists in rural segment, prospects of huge demand exists for [...]
Britannia Industries Limited has chalked out an umbrella branding strategy for `GoodDay’. As a first step in this direction, the company rebranded its Merricake range of small cakes and relaunched the same under the Britannia GoodDay name in January this year. The company plans to further grow the number of product offerings under the GoodDay [...]
There are competing definitions of globalization, some favorable and others less so. From the perspective of business, it is a process of worldwide economic integration. A more broad perspective describes the process through which culture is diffused throughout the world as a result of various forces including trade, travel, and communications. In some cases, the [...]
The largest cellular service provider of India, Bharti Airtel has inked multi-million dollar sponsorship deal with the Old Trafford, Greater Manchester based Manchester United Football Club, nicknamed as “The Red Devils”. The Indian telecom giant and the English football club have confirmed the 10m pound ($15m) sponsorship deal.
Some years ago, FMCG major Cadbury found itself in the eye of a storm. Reports of worms in its dairy milk bars got the chocolate major into deep trouble just ahead of the Diwali season. It then roped in Bollywood superstar Amitabh Bachchan to assure consumers of the quality of its products. Does the story [...]
Brand Positioning is at the heart of the marketing strategy! It is the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds. For the brand positioning, it is necessary that we must keep in mind the following points: Who the target consumer [...]