Posts Tagged ‘Segmentation’
A recent article on afaqs talks about Femina coming out with a Tamil version of its magazine. A leading English magazine having a nationwide presence suddenly going local! With markets getting more and more fragmented, marketers are busy finding new ways to approach this segmented market. Imagine a Brand like United Breweries. One would normally [...]
The rural market in India is a huge unorganized market as well as much of it is still untapped in various domains. A huge scope for services exists in these markets where still major companies have directed their focus on. Since major of Indian population exists in rural segment, prospects of huge demand exists for [...]