Posts Tagged ‘social networking’
What’s in a name? A rose is a rose and will smell sweet even it could be any other name! “Shakespeare” But marketers and consumers would not respond to this reasonably and favorably. Brand name rules over the market and consumer’s minds. Enormous resources, time and energy are spent in building and nurturing brands. Brand [...]
Facebook, MySpace, Twitter these spark off associations of coolness, youth and perhaps constant socialization. The world of social networking seems to have created an eternal excitement among both consumers and marketers. Along with the excitement comes the challenges of using this enigmatic medium.